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Instagram – Should I join?

Let’s look at the stats:
– Number of Monthly Active Users – 1+ billion
– Number of Daily Active Users – 500+ million
– Daily Stories Shared – 500+ million
– Photos Shared till January 2020 – 50+ billion
– Businesses on Instagram – 25+ million
– Likes per day – 4+ billion

– 56.3% of the Instagram Users are females, 43.7% are male
– 6 out of 10 adults have Instagram accounts
– 30% of Instagram users are between 18 – 24 years old and 35% are between 25 – 34 years old
– 72% of teenagers are using Instagram
– 130 million Instagram users click on a shopping post each month.
– Users spend 28 minutes per on Instagram in 2020

– Instagram has 2 Million Monthly Advertisers
– 200+ million Instagram Users visit at least 1 business profile daily
– 70% of shoppers turn to Instagram for product discovery
– Instagram’s advertising reach is 849+ million users.

These are some decent numbers, perhaps even enough to think about start using Instagram to promote your products or services?

Main question remains – will Instagram fit your business?

What are your thoughts, are you in or are you out?

Jeff @KillerSales

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