Lead Generation can be described as the process of attracting and converting potential customers (lead) who has shown interest in your company’s service or product. That lead will need to transition to a paying customer. There are multiple different lead generation strategies that can be used to attract your potential customers and guide them to your product or service.
“Get them while they’re still hot” – You will need to warm-up your potential customer to your business and convert them to a paying customer.
WHY LEAD GEN?
If a stranger is showing interest in your business, it’s far more likely for that stranger to become a customer than someone who isn’t interested in what your business has to offer. Generating a lead is actually a crucial point in the online marketing journey to become your paying customer.
It’s the result of the audience you have attracted and are interested in purchasing – you only have to seal the deal!
LEAD GEN PROCESS
Visitor discovers your business through a marketing channel such as a website or social media page.
That visitor clicks on your Call-To-Action (CTA) image, video, button or message that encourages the visitor to take some sort of action.
03. VALUABLE OFFER
Your Call-To-Action takes them to your landing page to capture your new lead’s information to be able to benefit from your offer.
04. CAPTURE LEAD INFO
A new lead is born. You have all the information from your warm lead to convert it to a paying (returning) customer.
LEAD GEN STRATEGIES
Generating a lead can be done through a variety of tactics, strategies or campaigns depending on how you wish to capture leads. Facebook Lead Generation, Pay-Per-Click (PPC) Lead Generation or Lead Generation Websites are some of the lead generation tactics we offer to our clients.
When it comes to our Lead Generation Website services, we are offering two services:
- You have an existing website – we will work with your current website and your other web properties to maximize your results.
- You don’t have an existing website yet or additional online presence – we will create a lead generation website or additional website properties to generate more emails & calls for your business.
Custom Responsive Web Design
Our team will alter your existing website or create a fully custom & responsive new website to attract more leads to your business.
A website without proper on-page optimization will not be found by potential new customers. We will make sure you will be found.
We will make sure your website will be found on Google by using the tricks of the trade such as keywords, back-links, citations and Google Verification.
Exclusively Created Content
Exclusive content is key. Without proper content Google will not be ranking your website, resulting in leads not finding you.
Excellent Contact Forms
Giving your potential customer an offer they cannot refuse will result in getting their contact details to help seal the deal.
Enhanced Call Tracking
Each website can be equipped with their own local number which will forward calls to your business number. You can record & track the amount of leads produced by us at any given time.
We value you as our customer which is why we are 100% transparent in the leads that we provide to our customers. Honesty pays for itself.
Your success is our success. We will make sure your return on investment will be worth your wild.
Get in touch with us and grow your business
Tired of waiting for customers to come to you?
Get in touch with us as we can help you pursue quality leads today.