Your Customers Are Online -
Once “Digital Marketing” is mentioned, I usually receive an answer in the likes of “I’m not ready for it yet” or they simply try to avoid the whole subject. Most people believe that they need time to get settled. Once settled they believe that they need to figure out how to actually go about with Digital Marketing – procrastination.
The real problem with this particular approach is that all of your current and potential customers have already been online for quite some time. They are online – TODAY. There is a good possibility that they have already been searching for a business similar to your or perhaps even yours to begin with. If they are unable to find you easily, rest assure they will choose a business that is easy to find – COMPETITION.
We are all short on time nowadays, so finding a solution to fix our problems needs to happen quickly. When someone has become interested in your business, product, service or brand, the first thing they will do is to perform an online research to see what they are able to find about you.
The expectations that customers nowadays have are much higher, resulting in the fact that the (potential) customer wants to find your company online with a website and some social media presence. They could also be expecting reviews from other previous customers that will help them determine whether your company is indeed a good place to do business with. Your Online Presence is what your customers are searching for.
If a potential customer is not able to find you online there is a chance, they will conclude that your business isn’t legitimate. Most of these prospects will probably decide to not take your business seriously and will head over to your competition. Once that decision has been made, they will probably not return to your business. It’s all about your online presence and impression. Creating that online presence means that you will have to start your digital marketing journey today.
Your Competition Is Online As well -
In order for your business to become successful, you will also need be aware of what your competition is doing and learn from it. Your competition might be able to teach you something so pay attention to them. They are able to show you what’s working and what isn’t working.
It doesn’t matter which type of business you are in; your competitors have probably already established some sort of web presence. How did they achieve that online web presence? Are they using content, if so what kind of content? Are thy using images or other multimedia to establish their presence? What makes your competition unique? What are they doing to “brand” themselves? What measurements are they taking to engage with their audience? If you think you can do better than you will need to participate in this digital competition and find out for yourself. You won’t know until you try.
You will need to be sure that your business is in the running; this means that if potential customers begin to search for a business / product or service, similar to yours but they are only able to find your competitors website but not yours, you’re beaten. This means your competition will be servicing your potential customers, even though they might not have an effective website or proper brand – your competition was found, you weren’t.
Boost your online presence & grow your business – start digital marketing.