Branding can be explained as the process of giving a meaning to a specific organization, a company, products or services. This can be done by creating and shaping a brand in consumers’ minds. It is a strategy designed to help to quickly identify and experience their brand, giving the consumer a reason to choose your products over the competition’s, by clarifying what your particular brand is and isn’t.
The purpose is to attract and retain loyal customers and other stakeholders by delivering a certain product that is always leveled with what the brand is promising.
Create your image, start branding.