BRANDING
Branding can be explained as the process of giving a meaning to a specific organization, a company, products or services. This can be done by creating and shaping a brand in consumers’ minds. It is a strategy designed to help to quickly identify and experience their brand, giving the consumer a reason to choose your products over the competition’s, by clarifying what your particular brand is and isn’t.
The purpose is to attract and retain loyal customers and other stakeholders by delivering a certain product that is always leveled with what the brand is promising.
BRANDING TOOLS
Brand Definition
Brand Positioning
Brand Identity
Brand Ads
Communications
Sponsoring
Partnerships
Brand Design
Product
Packaging
Brand Experience
In-Store
Customer Service
Brand Corp
Workspace
Management Style
Brand Value
Pricing